IDM - Südtirol 

From 2021 to 2024, I worked as Art Director for the company. Key projects included the relaunch of the suedtirol.info website and app, as well as the strategic development, refinement, and quality control of a holistic and consistent brand presence for the Südtirol umbrella brand and its sub-brands, including Südtiroler Qualitätszeichen, Südtiroler Apfel g.g.A., Südtiroler Speck g.g.A., and Südtirol Wein.

A central focus of my role was the ongoing evolution of the brand, adapting it to contemporary design standards, digital requirements, and changing user expectations while maintaining its core identity. In addition, I created advertisements and visual assets for events, trade fairs, and products, and designed licensed merchandise such as clothing, ski poles, and other branded items.